Jasmine is a digital media marketer that is well versed in social media platforms that include the following: Google+, LinkedIn, Facebook, Twitter, YouTube and Instagram. She also has hands on experience working with e-mail marketing platforms such as Mail Chimp and Constant Contact. Promotion on these platforms is supported with targeted Google Adwords Campaigns, Facebook Ads and online partnerships.
Work with small to medium sized business to develop and execute online marketing campaigns that generate leads and increase sales. Landing pages are created and optimized according to search engine optimization best practices. Email marketing campaigns and social media marketing campaigns are also created to support lead generation.
Managed a $1 million dollar revenue portfolio for over 400 clients. This was done by collaborating with multiple departments including the web design and initial fulfillment team to create streamlined search engine marketing processes that are consistent with industry best practices. Manage search campaign performance of multiple product lines; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract. Key performance indicators such as average lead growth per month and cost per lead are monitored on a monthly basis to ensure successful campaign performance.
Konsole Kingz is a leader of the urban video gaming space that focuses on a unique combination of promotions, event planning, gaming tournaments, viral marketing, and editorial pieces to connect with the urban gamer. As a social media manager I created social media plans for the launch of online products to reach the targeted demographic markets and strengthen relationships within the targeted demographic. This was done by using data from Hootsuite, Facebook Insights and Facebook Ads to gather data about fans of the Konsole Kingz brand.
Monitored online dialogue of the Regional Transportation Referendum by providing daily social media management. Used social media platforms such as Facebook, Twitter and e-mail marketing campaigns to reach targeted voter base. Various social media campaigns were executed to reach the voter base such as planning a Tweet Up that lead to our assigned hashtag, #TIA2012, becoming a trending topic in the Atlanta area and the execution of the first Google+ Hangout On Air to feature a political campaign, with Atlanta Mayor Kasim Reed, in the state of Georgia.
Bachelor’s of Business Administration, Marketing